I've been doing some more looking around and finding a lot of folks discovering that they have been "anonymously" reported to the FAA. Getting a call from the FAA about their social media videos on YouTube and such, for any monetary income they receive from their content.
The FAA sees that income as "commercial" revenue and exempts you from flying "recreationally" under the recreational rules. They're told of huge fines that can be imposed, upwards of 100k, for not being certified under part 107 as commercial pilots.
From what others have reported, I don't think the tip offs to the FAA are anonymous, as the agents on the phone have indicated to drone owners that they were perusing social media content to find possible violations.
So your options after that are to stop flying and hope the FAA doesn't come after you; stop receiving income on your content ( tho probably wouldn't matter, as the FAA would probably consider retroactive behavior); or you take the part 107 test and pay the fee for a commercial license and edit the narrative of all your content to indicate so.
To their credit tho, it sounds like the FAA agents have been very cordial and explanatory during owner contact and letting you know what you must do to come into compliance. What happens after that is up to you I guess.
Apparently, a lot of these reports seemed to have happened at a time when there were a lot of FAA agents stuck at home during the China Virus lockdowns, trolling social media sites.